To help young scientific researchers with their career, Reed Elsevier started a dedicated website named BiggerBrains.com. Ogilvy Amsterdam created an international campaign to introduce BiggerBrains as a friendly and very wise elephant. We made portraits of various famous professors posing with BiggerBrains in Madrid, Paris, Delft and Erlangen.
Agency: Ogilvy Amsterdam
Art direction: Darre van Dijk / Piebe Piebenga
Producer: Boudewijn Visser
Post production: FISK Imaging