When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The app provides audio support for performing CPR. Very helpful. The sooner CPR is commenced, the higher the chance that the person will survive. But how can we encourage people to download the app? By combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.

Agency: Publicis Art direction: Marco Sluijter / Jeroen de Korte

Photography: Arno Bosma

Post production: Arno Bosma and Magic