We converted the back of a DHL cargo center in Amsterdam into the biggest billboard in Europe. This monster poster measured 196 meters long and almost 4 meters high. Because DHL is the official logisitic partner of Formula 1, we made a detailed replica of a Formula 1 pit lane.
Agency: Ogilvy Amsterdam
Art direction: Jan Willem Smits / Edsard Schutte
Photography producer: Erik van der Hulst
Photography and post production: Arno Bosma